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During the 69th National Film Awards held in New Delhi on October 17, 2023, Indian cinema celebrated its excellence and diversity. The awards ceremony, presided over by President Droupadi Murmu, honored outstanding films, actors, directors,…

In the ever-evolving world of entertainment, the path to stardom has transformed significantly. While talent remains a crucial factor, it's becoming increasingly evident that strategic PR activities and online branding play a pivotal role…

The Preetisheel School of Character Design, founded by renowned character designer Preetisheel Singh D'souza, has successfully conducted its first workshop on prosthetics, makeup and hair. The workshop, which was held at the school's campus…

Anyone who has seen the versatile actress Twinkle Arora dance in the superhit Colors show Udaariyaan would know the vigour and spirit she puts into her dance moves. Her fans on Instagram who watch her dance videos also swear by her dancing…

Recently at B4U's Hear it Here podcast to promote Shamshera, Ranbir Kapoor was candid enough to say that he got a lot of flak from his illustrious father, the late Rishi Kapoor over his choice of movies. “When I started off, I always heard…

Kajol has ingrained herself into the rich history and culture of Indian cinema. Here's taking a look at her most iconic dialogues over the years. “Kuch kuch hota hai Rahul, tum nahi samjhoge” -Anjali, Kuch Kuch Hota Hai (1998) Familiar…

Leading lifestyle and mobile accessories brand Mobilla continue to strengthen its market presence through its marketing and branding initiatives. In a bid to further consolidate its position, accelerate growth, and drive consumer recall,…

“During Dhadak and Gunjan, I have been made to feel that I got everything on a platter, and I got things I don’t deserve, which means that I am technically worthless, and I am getting opportunities because of the work my parents have done.…

80 percent of women experience pain during menstruation at some point in their lives. Pain is considered to be a part of menstruation. Period cramps are caused by the hormone-like lipids called prostaglandins that make your uterus…

The music PR segment in India was invented by Bollywood publicist Dale Bhagwagar in the 90s, when he was signed by No.1s of various music genres. The Mumbai-based publicist's clients have included all the top names in the music industry…